From January 13 to 15, 2026, Kupral participated in EUROGUSS, the leading European trade fair dedicated to aluminium die casting, held as usual in Nuremberg. This event is a benchmark gathering for the entire value chain of light alloy casting, bringing together companies, suppliers, OEMs, and professionals from all over the world.
Having a dedicated stand was an important opportunity to strengthen existing relationships and establish new contacts within a highly specialized and international context.
The stand served as a meeting point for customers and partners over the three exhibition days, offering direct dialogue with clients, technical partners, and new stakeholders interested in the solutions offered by the company.
Kupral’s participation provided a platform to clearly present its production model, which is based on:
- the casting of non-ferrous alloys with expertise in aluminium and bronze,
- integrated mechanical machining,
- and the internal management of processes from raw material to finished component.
This approach enables the company to operate as a reliable technical partner, capable of supporting complex projects across various application areas, including automotive, industrial vehicles, and special applications.
A Crucial Trade Fair
The 2026 edition reaffirmed the central role of the exhibition as a platform for discussing major industry challenges such as process innovation, quality, sustainability, and global competitiveness. The renewed governance of the fair also marked a phase of evolution, placing greater emphasis on dialogue between industry, technology, and global markets.
For Kupral, EUROGUSS is not only a moment for visibility but, above all, a chance for direct engagement with the market.
International trade fairs like this allow the company to:
- identify new application requirements,
- strengthen relationships with established customers,
- monitor technological and sector trends,
- and enhance its positioning within the European value chain.
The presence of a proprietary stand also confirmed Kupral’s commitment to investing in international development, while keeping technical expertise, production reliability, and quality of service at the core of its strategy.
The Kupral Brand
Kupral’s stand was designed in collaboration with DASS and the communication agency Voxart, which has been working with the company for several years. The fair was an opportunity to showcase the new Brand Identity, which is reflected not only in the booth design but also in the new website and coordinated visual identity.
The stand, covering 65 m², displayed some of the company’s best cast and machined parts, including:
the battery case for the LiveWire (Harley-Davidson) electric motorcycle,
and structural parts and intake manifolds for the truck sector (MAN).
Even the Kupral giveaway, a pencil that can be planted at the end of its life to grow a basil plant, reflects the company’s strategic focus on sustainability.
Looking Forward
Kupral’s participation in EUROGUSS 2026, its third attendance at the exhibition, is part of an ongoing growth path aimed at consolidating expertise and strengthening its presence in international markets. Events like this not only represent a milestone in the company’s journey, but also provide valuable opportunities to look ahead, gain new insights, and develop further collaborations.
